By Zayed Alzyoud
The University of Jordan (UJ) has been awarded a new European project titled “From Heritage to Hashtag: Youth, Artificial Intelligence, and Cultural Expression (HASHT-AG)” under the Erasmus+ Virtual Exchanges program, which promotes intercultural dialogue and collaboration among young people across Europe and the Southern Mediterranean.
The initiative empowers students and youth workers to creatively express their cultural identities through digital tools and artificial intelligence technologies, fostering innovative works that celebrate diversity and shared heritage. Participants from Jordan, Egypt, Lebanon, Italy, Spain, and Greece will engage in virtual laboratories to co-produce digital projects including short films, interactive posters, reimagined cultural stories, and contemporary artistic expressions.
Project outcomes will be presented on a multilingual online platform. The program also offers specialized training for youth workers and students and introduces “My Learning Path,” an interactive tool linked to the Youthpass certificate designed to promote self-directed learning and digital creativity within Erasmus+.
UJ joins a consortium of distinguished Arab and European institutions in implementing the project, including the Lebanese Development Network (LDN), TIA Formazione APS and Roma Tre University from Italy, Innovation Hive from Greece, the Asociación de Cooperación y Desarrollo Internacional from Spain, and the Jordanian Forum for Youth Creativity.
This project will be coordinated at UJ by Prof. Ahmad Al-Salamymeh and managed by the Externally Funded Projects Department within the International Affairs Unit.
The project reflects UJ’s strong commitment to empowering youth, nurturing cultural diversity, and advancing the responsible use of artificial intelligence in education and creative expression. It also reaffirms the University’s growing role in fostering international cooperation through European Union initiatives such as Erasmus+.