The Business School at the University of Jordan has concluded the activities of the Joint Scientific Conference on Business and Technology (ICBT), which was organized in partnership with Ahlia University in Bahrain and in collaboration with the Euro-Mediterranean Academy of Business and Technology in Turkey. The two-day conference, which was held both in person and online, was conducted under the patronage of the University of Jordan's President, Prof. Nathir Obeidat, and attended by the founding president and Chairman of the Board of Trustees of Ahlia University in Bahrain, Prof. Abdullah bin Yousif Al-Hawaj.
The first session addressed the topic of "Investment Drivers in Jordan" and was moderated by Dr. Raad Al Tal, Head of the Business Economics Department at UJ and a member of the conference's scientific committee. The session featured prominent figures, including Senator Suhair Al-Ali, Rapporteur of the Financial and Economic Committee in the Jordanian Senate; Dr. Ezzeddin Kanakrieh, CEO of the Jordanian Social Security Investment Fund; Dr. Adil Al-Bino, Chairman of the Jordan Securities Commission; and Dr. Moayed Samaan, General Manager of ACWA Power in Jordan.
The second session, titled: "Scientific Publishing in Arab Journals: Challenges in Ranking and Publishing," was moderated by Dr. Hala Zaidan, Assistant Dean of the School of Business and a member of the conference's organizing committee. The session featured a distinguished panel of journal editors, including Dr. Khalid Al-Husseini, Professor of Accounting at Bangor University in the UK; Dr. Ajlan bin Mohammed Al-Shahri, Professor of Management at the Institute of Public Administration in Saudi Arabia; Dr. Abdullah Al-Khatib, Professor of Islamic Banking at Qatar University; Dr. Hamad Al-Ajmi, Professor of Humanities at Kuwait University; Dr. Hani Al-Dmour, Professor of International Marketing at the University of Jordan; and Dr. Allam Hamdan, Professor of Accounting and Finance at Ahlia University in Bahrain.
The third session, titled " "S" as a Social Factor: Global Credit Markets' Responses to Labor and Community Issues," was presented by Dr. Myriam Marra, Professor of International Finance at the University of Reading in the UK. The fourth session, titled "Research Circles," was moderated by Dr. Samah Abu Assab, Assistant Professor of Business Administration at Birzeit University in Palestine. This session aimed at forming significant research partnerships in collaboration with the private sector to find innovative solutions that align with the needs of Arab societies.
The fifth session, titled "Meet the Editors," was moderated by Dr. Hala Zaidan and featured discussions with prominent figures such as Dr. Khalid Al-Husseini, Professor of Accounting at Bangor University; Dr. Muhammad Kabir Hassan, Professor of Finance at the University of New Orleans in the USA; Dr. Sabri Boubaker, Professor of International Finance at Swansea University in the UK; and Dr. Khaldoun Al-Bitar, Lecturer in Accounting at the University of Glasgow in the UK.
The sixth session, titled "Innovation for Sustainability," was moderated by Dr. Khalid Al-Husseini and included presentations from Dr. Fadi Al-Karan, Associate Professor of Accounting and Finance at the University of Lincoln in the UK; Dr. Khaldoun Al-Bitar, Lecturer at the University of Glasgow; and Dr. Ahmed Al-Amir, Professor of Accounting at Brunel University London.
According to Prof. Raed Masadeh Bani Yaseen, Dean of the Business School and President of the conference, the event, which carried the theme "Technology and Beyond: Exploring the Interaction between Technology, Business, and Society," aimed to provide a platform for scholars, industry experts, and researchers to exchange ideas and present research findings from around the world. The conference showcased 340 peer-reviewed scientific papers over the course of two days, with both in-person and online participation. More than 200 experts, researchers, and a distinguished group of academics from various universities, as well as private sector professionals in finance and business from over 15 countries, took part in the event.
The conference concluded with several key recommendations, including encouraging educational institutions and public and private sector organizations to adopt modern approaches such as the application of artificial intelligence in business and industry, digital transformation technology, sustainable entrepreneurship, environmental sustainability, the application of technology in emotional intelligence tools and performance, digital transformation and financial innovation, and entrepreneurship and gender. These approaches are expected to stimulate economic activity, enhance the attractiveness of the business environment, and attract foreign investment. The conference also highlighted the importance of integrating artificial intelligence with financial technology, focusing on the factors driving the transition towards the Fifth Industrial Revolution, particularly in services and pricing, and applying these principles in government departments and companies.
The scientific committees recommended initiating the process of publishing all scientific research in peer-reviewed and indexed journals and books recognized by reputable global databases. They also emphasized the need for scientific networking among researchers and experts through specialized research groups and lines of inquiry.
At the closing session, participants were honored with participation certificates, and the supporters, scientific, preparatory, media, and service committees, as well as student volunteers and supervisors of this joint scientific conference, were awarded certificates of appreciation for their contributions to its success.